Thinkific Review

In terms of online course platforms, Thinkific is inevitably included in every discussion.

It’s one of the best solutions available for selling online courses.

So how good is it?

People who are about to create and sell their first course are going to discover that you need the right marketing tools to be successful.

Should you look into Thinkific alternatives or is Thinkific the right platform for you?

This Thinkific review will discuss all the benefits and features that it has to offer, as well as how much it costs.

By the end of this post, you should have a better idea if this is the right platform for your online course business.

We will start with an introduction to Thinkific.

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What is Thinkific?

Thinkific is a course creation and membership site platform that helps users of any background to share their knowledge and make a profit. Since it is a cloud-based tool, you don’t have to find a third-party hosting solution.

The software has all of the features necessary to create online courses and make money from them. The software can also market, promote and manage your digital products.

It includes a drag-and-drop ecommerce platform, so you can customize the look and feel of your marketplace.

You can use email marketing to communicate with your students.

You can also let students market and sell courses through affiliate marketing.

Thinkific can be used to create an online store that sells courses.


Thinkific Features

Let’s dive deeper into the things you can do with Thinkific.

When you sign up for a plan like Thinkific, what can you expect?

Build Course Landing Pages

Your online learning journey starts by building a website where you can store all of your courses. Fortunately, this is easy with Thinkific. You don’t need to use code to build your website.  Drag-and-drop elements and make changes to the site design as necessary.

You may not want to start from scratch, so there are different templates available for you to choose from that look beautiful and professional.

Thinkific allows you to use a custom domain to let your site stand out from the crowd. Those who know how to code can use that knowledge to improve their landing pages even further.

Create Course Content

With the drag-and-drop interface for creating course content on Thinkific, you can build and manage your courses easily.

You don’t have to code to create your online courses.

Thinkific supports multiple formats so you can upload just about any type of document on your landing pages.You can upload your own text, images, and videos.

Thinkific also allows you to host video for free.

You can even add quizzes, surveys, and downloads. You can customize your courses with some minor tweaks.

You can have private or hidden courses. For example, you can publish a course that only your customers see.

You can make lesson prerequisites for other courses.

You can introduce multiple instructors.

If you want all of your students to learn at the same pace, you can introduce drips of content.

Promote Your Products

You have full control over how you market your course.

Offering coupons and free trials is an easy way to increase your conversions.

You can create different payment plans and make different first-month payments.

Offer payment options in different currencies to make your courses more attractive.

There are more than 100 currencies available on Thinkific, and you can take advantage of that by accepting all major credit cards through its integration with Stripe.

Our online school has one of the best payment security systems in the world. Every payment we make is 100% secure.

For those who want to promote their sites more, there are tools to help you get more eyes on your Thinkific site.

Connect your email provider to the platform and send email campaigns to people in your database.

Email is not the only app you could integrate. There are about 1,000 apps that you could integrate.

You can also set up an affiliate marketing program to incentivize students to sell your courses on your behalf.

You set your own commissions, so you don’t have to worry about your bottom line.

Support Your Students

There are many management systems in place that you can support your students with.

There are progression indicators, course replays, and language controls.

And when you complete a course, you can customise a completion page and even offer certificates to prove it!

Thinkific has a great tracking system so you can monitor your students’ progress.

Use a reminder email to keep track of all the assignments for each student.

To use the reporting system, you can view their current progress and export the data for further review.


Thinkific Plans Breakdown & Pricing Options

This is the breakdown of the features that come with the different plans you can select.


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Core Features

All Thinkific plans include the following features:

  • Course Builder — Build your first website without the need for any programming knowledge.
  • Fund Access — You will be paid for your course sales instantly.
  • Instructors — Create several instructor profiles.
  • SSL Certificate — Makes sure that your school is secure.
  • Upsells — Upselling products will increase revenue before the checkout.
  • Forums — Give feedback to students or discuss lessons with them.
  • Notifications — Use the platform to send notifications to the students.
  • Hosting — Store all of your content in cloud hosting.
  • Language — Allows you to set your preferred language.
  • Support — You can contact the customer support team by email or phone.


The good news is that Thinkific does have a free plan. You should know right away that this plan comes with many limitations.

Although it’s enough to give you a taste of everything the Thinkific experience.

So what comes with the free plan?

You can create a single course. You can enroll as many students as you want.

You can also give your students quizzes and surveys, upload PDF, audio, and video files, and more.

This is a great option for anyone who is new to creating courses.

Basic Plan

Thinkific Pricing: $49 per month (monthly billing) or $39 per month (annual billing)

This free plan provides the basic features, but for an additional charge, you can upgrade to the paid plans that offer more features.

Under this plan, you can start creating coupons to give students more reasons to sign up for online learning.

You can also email students through this plan, but you can only do one at a time.

If you want to use a custom domain, you need to register for this plan or higher. If you want to use Zapier, email integrations, and affiliate reporting, you need this plan.

You can manually enroll students and export the data for analysis.

Pro Plan

Thinkific Pricing: $99 per month (monthly billing) or $79 per month (annual billing)

All the features of the Basic plan are included in the Pro plan. There are two site admin accounts, five course admins and authors here. Private and hidden courses can be introduced to the public.

This is the plan you want if you want to be able to offer more flexible pricing.

You can offer one-time payments, subscriptions, payment plans, or additional course prices

There’s also an option to offer your courses for free if that’s part of your strategy.

You have the option to bundle courses under this plan.

In this plan, you can offer completion certificates for students who complete the course.

You can set up a Zoom meeting, create an assignment, start a community, and do live sessions.

Advanced customization is unlocked for those who want to change something in their code. When you sign up for the Pro plan, you will receive priority support.

Pro Growth Plan

Thinkific Pricing: Free up to 100 students; then $0.10 per active student up to a max of $499/mo.

Growth is an add-on to the Pro plan. It includes all Pro features plus groups, advanced segmentation, public API, Webhooks (for developers), and integrations like Infusionsoft, Brillium, ActiveCampaign, and Zapier.

Pro Growth allows you to import students, enroll students, and send emails in bulk.

This plan removes Thinkific branding and allows you to white label your products with ease.

Premier Plan

Thinkific Pricing: $499 per month (monthly billing) or $399 per month (annual billing)

You should sign up for the Premier plan for larger businesses. It contains all of the features in the Pro plan, but you also get five site admin accounts, 15 group analysts and 50 course administrators/authors.

This also comes with a single sign-on, and a 30 minute onboarding call for training.

It’s overkill for all but advanced users. Still, this is nothing compared to the next plan!

Thinkific Plus

Thinkific Pricing: Custom quotes. Contact Thinkific.

There is a plan for those with custom needs. The plan will allow you to scale your course.

You get a dedicated Customer Success Manager, more than three separate Thinkific sites, a sandbox site, and unlimited analytics, admins, and analysts. You also get a separate version of the Thinkific Platform that provides a set of features for large enterprises.

This is the best solution for big businesses that are looking to grow.

No matter what plan you choose, there will be a 30-day money-back guarantee.

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Thinkific Online Course Platform Transaction Fees

This is the good news: Thinkific does not charge transaction fees.

It doesn’t take any commissions from course sales, which means that it will save you money if you decide to use it as an online course platform.

One of Thinkific’s main competitors—Teachable—will charge a transaction fee if you subscribe to their Basic plan.

Thinkific Review: Pros & Cons

Here’s what we like about the Thinkific online learning platform. And here’s what we think they could improve on.

Thinkific Pros

  • Free Plan — Thinkific makes it easy for you to explore their amazing content without worrying about your trial expiring.
  • Zero Transaction Fees — The online course builder won’t take a cut from your profits
  • Customization — It’s possible to make your course content match your branding.
  • Payment Options — You choose how you get paid.
  • Payouts — You have instant access to your payouts.

Thinkific Cons

  • Email Marketing — To build an email list, you will need a 3rd party software.
  • VAT payments – You’d need to integrate with a third party tool to automate your tax payments.Instead, you can integrate Zapier with a dedicated shopping cart like ThriveCart.


Is Thinkific the Course Platform for You?

There is no doubt that Thinkific is one of the best course platforms out there right now.

It is affordable, flexible and has features. The free account allows new course creators to get started.

It offers several pricing options, from free to custom pricing.

You get tons of support from blogs, videos, onboarding calls etc.

So, is Thinkific right for you? Only you will know for sure.

Get started today with the free plan, and if you find the value in the platform, you can upgrade from there.

>>Get Started Today For FREE With Thinkific<<


Thinkific FAQs

How much does Thinkific cost?

There are three main plans to choose from, none of which include the free plan. Basic costs $39/month, Pro costs $79/month, and the premier costs $399/month if paid annually.

Does Thinkific have transaction fees?

No, Thinkific does not take a cut from the sales.

Does Thinkific have customer support?

Absolutely. You can get in touch with Thinkific by email at [email protected] or by phone at 1-888-832-2409. Thinkific has no live chat support as of this writing.

Does Thinkific offer training?

Yes. If you’re enrolled in the Premier plan, you’ll receive a 30-minute onboarding training.But the lowest tier customers can use other Thinkific resources, including training courses, help center, blog, and articles.

Do I need to give my credit card information during sign-up?

You don’t need to provide your credit card information during the registration process.You can begin with the Free plan and provide your details when you’re ready to move to a higher plan.

Will Thinkific own my online courses?

No. You are always the owner of all the resources you upload to Thinkific.

Can I move to Thinkific from another platform?

Yes. The team can help you move your content from one platform to Thinkific.

Can non-profit organizations apply for a discount?

Yes, absolutely. There is a 50% lifetime discount on the Basic or Pro plan. You have to be eligible to get it.

Is there a money-back guarantee?

Yes. Thinkific offers a 30-day money-back guarantee.

Can I live stream my content?

Yes. You can use Zoom, YouTube Live, and Live Stream to broadcast your content in real-time. You can also put these videos in your courses.

Can students download content to their devices?

Absolutely. You can include downloadable content, which allows students to continue accessing your course content even when they’re offline.

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